Anyone reading this already knows how quickly mobile is growing. Very soon the US market will see 50% smartphone penetration; and there are already more than 100 million US mobile Internet users. Mobile ad spending in North America has now cracked the billion dollar threshold.
Google is at the center of these trends. Now at nearly 44 percent, Google's Android platform could reach 50% US smartphone market penetration by the end of the year.
The company also recently released two additional, striking pieces of data. Google now says it has $2.5 billion in mobile ad revenue on an annualized basis and that 40% of mobile queries are "related to location." This new data point goes beyond Google's previous statement that 33% of mobile queries were local, and represents billions of searches on an annual basis.
On the PC Google sees roughly 11.1 billion US search queries per month on the PC, with local queries representing 20% of that volume. But what are the mobile numbers and associated revenues?
The attached presentation explores these issues and estimates Google's mobile query volumes and its related local-mobile search ad revenues.
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