The Convergence of Local and Mobile Marketing

On-the-go consumers are the most valuable prospects available. But while local advertising on the PC has not been well understood by marketers, the importance of location-based content to smartphone users is all but self-evident. Recent behavioral data shows that 40% to 50% of mobile searches are local in nature, not including apps.

Join Opus Research’s Senior Analyst Greg Sterling and AT&T Interactive’s Executive Director of Product Management Matthew Goldman for a mix of data, discussion and perspective about location and mobility today. Goldman will also present what AT&T is seeing “from the field” in terms of SMB advertiser demand and mobile consumer behavior.

Register Now!

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For more information, please contact Pete Headrick (pheadrick@opusresearch.net or 1-415-904-7666)