Internet2Go Report
Almost 90% of Americans own mobile phones and up to 70 million people go “online” each month via their mobile handsets. Roughly 3.5 billion text messages are sent every day in the U.S. Mobile is a medium that in some respects is already bigger than the Internet. Despite this it remains unfamiliar to the majority of marketers, as are the distinctions between “mobile Web” and SMS marketing. Yet SMS marketing is more versatile and effective than the traditional Internet with response rates that are often 2X to 10X higher.
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