Small- and medium-sized businesses (SMBs) represent roughly 99% of all businesses in the U.S. However, their marketing efforts have lagged consumer adoption of digital platforms, because of inertia, confusion and a lack of resources. But in a new online survey with 2,400 SMB respondents we find that a new class of “engaged” SMBs has embraced social media platforms such as Facebook and Twitter in surprising numbers. While the survey respondents may not be entirely typical of the larger SMB population in some respects, they could well indicate where the market is headed.
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