I2G In The News

Wall Street Journal - December 10, 2009

Excerpt from The Wall Street Journal:
To get on customers' devices – and stay on them – your app needs to provide real value or solve a problem for your customers. "If there's very little to be done with it, what's the point?" says Greg Sterling, a senior analyst at Opus Research Inc. Consider what an app makes possible: better product images, orders with just a few taps, driving directions that make use of GPS technology, click-to-call and -email communication, information pushed out by text message and fun games.

From the article, "Three Best Ways to Build an iPhone App", by Riva Richmond, Wall Street Journal, December 10, 2009

E-Commerce News - December 10, 2009

Excerpt from E-Commerce News:
There's little cause for concern, given RIM's status in the market, said Greg Sterling, Internet analyst with Opus Research. "RIM is in an interesting position, because it has done very, very well in the market without delivering a great mobile Internet experience or lots of applications."

Despite the shortcomings, it has an extremely strong brand identity with its installed user base, he told the E-Commerce Times. "However, RIM does know it needs to do a much better job on the mobile Web experience -- and it also knows it needs to keep pace at some level with the applications phenomenon."

From the article, "Is the BlackBerry Losing Its Punch?", by Denise J. Deveau, E-Commerce News, December 10, 2009

San Francisco Chronicle - November 10, 2009

Excerpt from San Francisco Chronicle:

"AdMob brings a kind of sophistication to their whole effort that accelerates their vision," said Greg Sterling, an analyst for research firm Internet2Go. "They're very serious about not letting mobile be a disruptive medium for them."

From the article, "Google makes inroads into mobile advertising", San Francisco Chronicle, November 10, 2009

BusinessWeek - September 8, 2009

Excerpt from BusinessWeek:

The latest sign that Nokia is falling seriously out of favor with analysts comes from Greg Sterling of Internet2Go, a unit of San Francisco-based Opus Research that specializes in the mobile Internet.

Sterling writes that “you might as well stick a fork” in Nokia’s prospects in the U.S., noting that the Finnish company’s share in smartphones has been declining in the face of competition from Apple and BlackBerry-maker Research in Motion. Symbian, the operating system used in Nokia handsets as well as some other manufacturers, is also losing share, Sterling points out. Only a radical departure, such as a shift to a new operating system, can rescue Nokia’s prospects, he writes.

From the article, "Is Nokia Already Dead in U.S. Market?", BusinessWeek, September 8, 2009

MediaPost - September 8, 2009

Excerpt from MediaPost:

Greg Sterling, who leads the local mobile search practice for Opus Research, believes mobile won't be treated as a separate platform at AOL so much as an extension of its strategy to create a growing number of niche properties.

"In a way it's a mirror of the 'local as a vertical' issue. Local isn't really a vertical, it's an element of almost every online content area or vertical. Mobile and local are both "horizontal-verticals," he wrote in a recent blog post. But he warned that mobile can't be thought of as an afterthought "or some sort of perfunctory exercise it it's going to work."

From the article, "Does AOL Need A Mobile Manifesto?", MediaPost, September 8, 2009

Wall Street Journal - March 8, 2009

Excerpt from Wall Street Journal:

Greg Sterling, Internet analyst at Opus Research in San Francisco, says search-engine marketing could be an "experiment" by cash-strapped employers during the recession. If the technique proves effective, though, "you could see it take hold."

If the strategy becomes more popular, Mr. Sterling notes, it will also become more expensive, as employers compete to bid up the price of keywords. That could make it less effective compared with other media. For now, though, the few companies using it "get in front of applicants faster and without competition in many cases."

From the article, "Recruiters Use Search Engines to Lure Job Hunters", Wall Street Journal, March 8, 2009

MediaPost - July 11, 2008

Excerpt from MediaPost:

So, is the mobile search war already over? Not necessarily, says Greg Sterling, who leads the local mobile practice for Opus Research, in a new report. While mobile search may not be a wide-open field, Google's success depends in part on whether search will be as important on mobile devices as on the desktop.

He points out that search is fundamentally more cumbersome in mobile because it's not as easy to navigate back and forth between search results and WAP sites as on the wired Internet.

From the article, "Google Focuses On Mobile Internet", MediaPost, July 11, 2008

BizReport - June 2, 2008

Excerpt from BizReport:

Though more consumers are logging on to the mobile web and many social networks are popping up, it appears that consumers aren't logging on in such high numbers. According to a recent report from Local Mobile Search, a division of Opus Research, only about 6% of US consumers have logged on to a mobile social network.

From the article, "Can you cross the mobile social demographic divide?", BizReport, June 2, 2008

MediaPost - May 28, 2008

Excerpt from MediaPost:

A recent study by Local Mobile Search, a unit of Opus Research, found that only 6% of cell phone subscribers in North America have accessed social networks on their phones--although three-quarters belong to such networks.

"Over time, social networking features and social sites are going to be significant on mobile. There's already evidence of that," said Greg Sterling, senior analyst at Opus' Local Mobile Search. "The question is, 'how long will it take?'"

From the article, "Demographic Divide Affects Social Net Mobile Usage", by Mark Walsh, MediaPost, May 28, 2008

PC World - April 24, 2008

Excerpt from PC World:

While many other companies are already supporting mobile banner ads, mobile Internet usage is still relatively low, so Google probably hasn't missed an opportunity, said Greg Sterling, an analyst following mobile search and advertising as part of a joint venture between Sterling Market Research and Opus Research. "It's not like consumer behavior is established and they're late to the game," he said.

In addition, advertisers are still mostly experimenting with mobile advertising, so few are wedded to any particular ad network, he said.

From the article, "Google Launches Mobile Banner Ads", PC World, April 24, 2008

CIO Magazine - March 31, 2008

Excerpt from CIO:

The difference between Internet search and mobile search looks to be substantial. For starters, almost by definition, people who use their cell phones to search are probably on the go or will be soon, based on their search results. The two main categories of mobile search right now are those who want to buy something immediately, and those who are looking for a place, says Greg Sterling, who runs the local mobile practice at Opus Research in San Francisco.

From the article, "10 Things You Need to Know About Mobile Search," March 31, 2008, by Michael Fitzgerald, CIO.com

MediaPost - Feb. 6, 2008

Excerpt from MediaPost:

For now, most mobile users still rely on standard directory assistance because of its familiarity. But with customer satisfaction ratings for free alternatives on par with traditional directory help, Local Mobile Search, a unit of Opus Research, expects that to change.

"Traditional service providers, to the extent they continue to rely on user ignorance, will have to change their product offering because free 411 services will eventually cannibalize the pay services," said Greg Sterling, a senior analyst at Local Mobile Search, who authored the report on mobile directory assistance.

From the article, "Study: Free Mobile Directory Assistance To Overtake Paid", MediaPost, February 6, 2008 - registration required

Network World - Feb. 5, 2008

Excerpt from Network World:

But Funambol would have to convince operators that they'll make as much or more in advertising than in their monthly data subscriptions before they'll want to offer mobile e-mail for free. "Unless there was considerable potential revenue, which I think is doubtful but who knows... operators won't want to cannibalize their subscription model," said Greg Sterling, an analyst following mobile search and advertising as part of a joint venture between Sterling Market Research and Opus Research

From the article, "Funambol offers ad-supported mobile e-mail", Network World, February 5, 2008

eMarketer - Jan. 11, 2008

Emarketer covers the LMS Mobile Advertising Forecast:

Excerpt:

US and Western European mobile advertising revenues will reach a total of $5.08 billion by 2012, up from an estimated $106.8 million at year-end 2007, according to Local Mobile Search's "US and Western Europe Mobile Advertising Revenue Forecast, 2007-2012."

Local Mobile Search predicted that the United States would account for about $2.3 billion of the total, with $2.8 billion coming from Western Europe.

"We're now entering a period where hope and hype turn into reality as mobile subscribers find dramatic improvements in the user experience and a greater ability to obtain information on the go," said Greg Sterling, senior analyst at Local Mobile Search.

The company's projections included revenues from voice-based search, text SMS, WAP and application downloads, as well as estimates for CPM-driven displays or banners, pay-per-click and pay-per-call advertising.

From the article, "$5 Billion in Mobile Ads for US, Europe", eMarketer, January 11, 2008

ClickZ - Oct. 12, 2007

ClickZ covered the SMB online marketing survey we did.

Excerpt:

Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget

Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to handle it.

The survey shows a need for educating entrepreneurs about the realities of Internet marketing, said Opus Senior Analyst Greg Sterling, author of "Small Business Attitudes toward Online Marketing and Web 2.0." Sterling's report is based on answers to an online survey conducted in August by Local Mobile Search and AllBusiness.com.

From the article, "Small Businesses Need Helping Hand to Embrace Web Advertising", by Fred Aun, ClickZ, October 5, 2007

Mobile Europe - August 1, 2007

Excerpt:

Location-based services are making a comeback. The initial excitement about them fizzled out because neither the phones nor the data plans could deliver. What's more, the vision of a service that could push coupons to users as they passed stores and shops was a privacy nightmare, observes Greg Sterling, a senior analyst at Local Mobile Search, an advisory service from Opus Research and Sterling Market Intelligence.

"It was a pipedream, and even if it would have worked in principle, it lacked the context to be more than annoying spam," Sterling says. After all, a coupon for a restaurant is pretty much meaningless unless the service can establish the mobile user is looking for a place to eat. It's an important piece of the location services puzzle that can be provided by mobile search. In Sterling's view mobile search is the ingredient that can turn location-based services into profitable value propositions.

This new breed of location-based services is bound to take off - but only if it's offered free to consumers, Sterling says. This is borne out by data from Opus and Local Mobile Search that predicts a dismal future for the paid directory service business. It reckons revenues will drop from $3.5 billion in 2006 to $1.8 billion by 2010 in the U.S. alone. At the same time the advertiser-supported model, which offers consumers free directory services, is expected to increase to a $3 billion business in 2010 from $203 million in 2006.

From the article, "Taking search to another level", Mobile Europe, August 1, 2007

Santa Rosa Press Democrat - June 24, 2007

Excerpt:

For people who don't want to buy an expensive handheld device such as an iPhone, the emerging sophistication of 411 services will provide a good substitute, said Dan Miller, founder of San Francisco-based Opus Research, which tracks the industry.

"This is local search for the rest of us," Miller said. "And you don't need a data plan for it."

The directory assistance industry generated $4 billion in 2006, almost exclusively from fee-based services such as AT&T's, Miller said. But in 2010, when the industry will generate nearly $8 billion, the majority of the revenue will be supported by advertising, Miller projects.

From the article, "Pimp your phone", by Nathan Halverson, Santa Rosa Press Democrat, June 24, 2007

Reuters - June 18, 2007

Excerpt:

The number of U.S. mobile Internet users is expected to more than triple to 110 million in 2011 from the current 32 million, according to Sterling Market Intelligence and Opus Research.

Greg Sterling, founding principal of research firm Sterling Market Intelligence, said the iPhone and the new MSN portal reflect how companies are trying to address consumer dissatisfaction with surfing the Internet on mobile phones.

"The majority of users are not surfing the mobile Internet yet, but there is pent-up demand for content on mobile phones," said Sterling, noting that small screens and slow networks contributed to a poor experience for most users.

From the article, "Microsoft launches new-look MSN for mobile phones", by Daisuke Wakabayashi, Reuters, June 18, 2007

The Economist - June 7, 2007

Excerpt:

The market for embedded speech-recognition technology, which goes into mobile phones, car-navigation systems and so on, will grow from $46m in 2006 to $239m in 2011, says Dan Miller of Opus Research, a consultancy based in San Francisco.

An area of great interest at the moment is in that of voice-driven "mobile search" technology, in which search terms are spoken into a mobile device rather than typed in using a tiny keyboard. With technology giants Google and Microsoft getting into the picture, "we have the makings of very robust mobile-search capabilities," says Mr Miller. Microsoft acquired Tellme Networks, a voice-recognition company based in Mountain View, California, in March. The software giant plans to use Tellme's software to enable users of mobile phones and hand-held computers to search the internet using voice commands.

From the article, "Are you talking to me?" The Economist, June 7, 2007

San Francisco Chronicle - June 5, 2007

Excerpt:

Greg Sterling, founder of Sterling Market Intelligence, called Ask's redesign a smart departure because it immediately makes the Web site stand apart from the competition. But he added that the market leaders players don't have to fear being supplanted.

"I don't think there is any danger from Google's perspective or Yahoo's perspective, in the near term, that Ask is going to unseat them," Sterling said.

From the article, "When it came to search, the butler didn't do it", by Verne kopytoff, San Francisco Chronicle, June 5, 2007