Millennial: Android Passes RIM, iPhone Still on Top

The Convergence of Local and Mobile Marketing

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Webcast - Nov. 17, 2011 (1pm ET / 10am PT)

On-the-go consumers are the most valuable prospects available. But while local advertising on the PC has not been well understood by marketers, the importance of location-based content to smartphone users is all but self-evident. Recent behavioral data shows that 40% to 50% of mobile searches are local in nature, not including apps.

Join Opus Research’s Senior Analyst Greg Sterling and AT&T Interactive’s Executive Director of Product Management Matthew Goldman for a mix of data, discussion and perspective about location and mobility today. Goldman will also present what AT&T is seeing “from the field” in terms of SMB advertiser demand and mobile consumer behavior.

Register Now!

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For more information, please contact Pete Headrick (pheadrick@opusresearch.net or 1-415-904-7666)

Millennial: Android Passes RIM, iPhone Still on Top

Wed, 08/18/2010 - 11:49 by Greg Sterling

Millennial's July data were released earlier this morning. They reflect what's been broadly reported elsewhere: continued growth of Android (and the iPad). Here are the headlines:

Android grew 47% month-over-month. Since January Android has grown 690%.
Android also officially became the number two OS on the Millennial network (surpassing RIM)
Apple ad requests increased 24% month-over-month, but are actually down 15% since January; iPad ad requests grew 327% month-over-month.
Smartphones and connected devices increased their impression share 7%, and now represent 68% of the total impression share.

Basically, the story is that Android is now a rapidly gaining number two to the iPhone's number one on the Millennial network.

RIM has grown both in terms of representation on the network and in terms of developer involvement, but the news that Android has passed it is more confirmation that the company is in an increasingly challenging competitive position.

And now for the graphics:

Screen shot 2010-08-18 at 12.44.09 PM