Google Pitches Droid to Homepage Visitors

The Convergence of Local and Mobile Marketing

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Webcast - Nov. 17, 2011 (1pm ET / 10am PT)

On-the-go consumers are the most valuable prospects available. But while local advertising on the PC has not been well understood by marketers, the importance of location-based content to smartphone users is all but self-evident. Recent behavioral data shows that 40% to 50% of mobile searches are local in nature, not including apps.

Join Opus Research’s Senior Analyst Greg Sterling and AT&T Interactive’s Executive Director of Product Management Matthew Goldman for a mix of data, discussion and perspective about location and mobility today. Goldman will also present what AT&T is seeing “from the field” in terms of SMB advertiser demand and mobile consumer behavior.

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For more information, please contact Pete Headrick (pheadrick@opusresearch.net or 1-415-904-7666)

Google Pitches Droid to Homepage Visitors

Fri, 11/06/2009 - 12:06 by Greg Sterling

As it did with the T-Mobile G1 when it launched -- and as it does with other major Google product announcements and introductions -- Google is promoting the Verizon/Motorola Droid. The phone is available today.

One thing that's interesting, in the second screen below, is how much Google is promoting voice search and speech-based navigation as benefits of the phone. Google provides voice search but not everything in terms of the device's speech capabilities. The voice output for the turn-by-turn directions is by a German company SVOX.