If You Use Your Phone More For Texting and Browsing than Talking, You're in the Majority

According to a survey by CloudTalk the mobile phone public prefers texting and browsing to real time "voice" conversations using their mobile devices. While the composition of the sample (and its size for that matter) are unclear, the survey respondents were very clear in their preferences. Nearly 90% said they prefer texting or "messaging" over voice conversation. In practice the numbers were slightly different as those sampled cited their overall usage of smartphones:

 In order of priority, phone users reported:

  1. Texting / messaging - more than seven in 10
  2. Emailing - nearly six in 10
  3. Social networking - nearly 50%
  4. Talking on the phone - 43%
  5. Surfing the Web - about four in 10

 

By this measure, talking on the phone is on a par with "surfing the web," with under half the sample citing it as a priority. According to David Hayden, the chairman and CEO of CloudTalk (which provides a "platform" for multmodal and asynchronous mobile communications), this provides evidence of the evolution of mobile phone from an "intrusive" interruptor of everyday life into a more nuanced "communications tool."

There's something missing in this analysis. As Greg has cited in many other posts here at Internet2Go, we see mobile phones as far more than communications devices. By focusing solely on the communications capabilities, this survey misses the uses of the smartphone that are more like a wallet, with contact lists, calendar items and ultimately payment vehicles. 

But their are insights to be gained by observing how readily the general public is adopting new modes of communications while at the same time recognizing that, in many cases, voice is the most appropriate way to communicate.