Report: Local & Social Huge on Smartphones

Metrics firm Compete has just released some top-level data from its Q1 2010 Smartphone Intelligence survey. Some of the findings are very compelling. In particular, smartphones are driving users "from search to store." According to Compete's data (n=705):

Nearly one in three smartphone owners has called or stopped into a local business after finding it using a local search application. 

 The following are largely verbatim findings from the release: 

Local: 

Social: 

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 Gaming: 

Regardless of the specific figures here what we're seeing is many people adopting smartphones as their primary Internet access device. The social networking data most directly reflect that. That's one of the very big takeaways.

In addition, in the local search data above we can see how immediate consumer needs, manifested in local lookups (in apps or via search), can translate directly into store visits and purchases. 

See also: Placecast: SMS Alerts Made 27% Buy in Store