Much like President Obama's speech at the Democratic National Convention, the iPhone 5 announcement today "did what it had to do." It had to deliver a 4G capability as well as a larger screen. It did both, with a 4-inch display as opposed to the current 3.5-inch display.
In addition it offers a slightly longer battery life, a better camera and it's thinner. It also uses a new chip for better performance overall. It has enhanced audio and a smaller dock connector. It doesn't include NFC. While NFC wasn't widely expected it's still a major disappointment to the industry given Apple's ability to elevate new technologies and educate consumers about them.
The handset is the same width but taller than the iPhone 4S, which might make it aesthetically awkward. I haven't seen one in person yet. On a personal note, I would have liked to see hardware that was more of a departure from the 4S but I suppose that will have to wait.
The 3GS has been discontinued. The iPhone 4 now becomes free with a two-year carrier contract. The 4S drops to $99 and the 5 costs $199 for the entry level model (which is what most people buy). In the US it's available from Sprint, AT&T and Verizon.
This phone will probably sell well -- just how well remains to be seen. Pre-orders start on Friday with delivery on September 21.
As many of the pundits remarked after Obama's speech last week, it wasn't entirely inspiring but it "gets the job done." The same can be said for the iPhone 5.
If you're interested in more detailed coverage there's much much more, about every aspect of today's announcement, on Techmeme.