Survey: Mobile Consumers Interested in LBS Offers, Loyalty Programs

Tue, 10/25/2011 - 11:21 by Greg Sterling

Mobile marketing platform HipCricket recently released findings from its annual online survey of mobile users. The US-based survey was conducted earlier this month and had 607 responses. There are a number of issues and areas explored. I've pulled out a couple of slides tied to mobile loyalty and location-based offers. 

One third of respondents expressed interest in participating in a mobile loyalty program operated by a "trusted brand" (key phrase).

Screen shot 2011-10-25 at 12.05.10 PM

Yet a relatively small number of people had ever participated in such a mobile loyalty program, indicating an opportunity for brands and retailers.

Screen shot 2011-10-25 at 12.04.59 PM

Another piece of interesting data, confirmed by other surveys (especially JiWire) reflects growing openness or demand for time and location-based offers:

Screen shot 2011-10-25 at 12.04.43 PM

My "takeaway" is: use contextually relevant offers to enroll mobile consumers in loyalty programs and then engage/retain them with push notifications either via SMS and/or branded apps.