Tellme/Microsoft Executive Joins TeleNav

The Convergence of Local and Mobile Marketing

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Webcast - Nov. 17, 2011 (1pm ET / 10am PT)

On-the-go consumers are the most valuable prospects available. But while local advertising on the PC has not been well understood by marketers, the importance of location-based content to smartphone users is all but self-evident. Recent behavioral data shows that 40% to 50% of mobile searches are local in nature, not including apps.

Join Opus Research’s Senior Analyst Greg Sterling and AT&T Interactive’s Executive Director of Product Management Matthew Goldman for a mix of data, discussion and perspective about location and mobility today. Goldman will also present what AT&T is seeing “from the field” in terms of SMB advertiser demand and mobile consumer behavior.

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For more information, please contact Pete Headrick (pheadrick@opusresearch.net or 1-415-904-7666)

Tellme/Microsoft Executive Joins TeleNav

Fri, 07/30/2010 - 13:39 by Greg Sterling

Former Tellme CEO Mike McCue is off with his new company Flipboard; and mobile navigation provider TeleNav has named former Tellme executive Dariusz Paczuski as marketing VP. It also announced Tom Erdman as enterprise solutions VP.

Paczuski was responsible for Bing and Tellme carrier strategy at Microsoft. Before that he managed consumer services at Tellme. Prior to Tellme/Microsoft, Paczuski was at AOL running search. He was at Netscape and several other online companies before joining AOL.

Paczuski will be responsible for consumer product marketing and mobile advertising and commerce for TeleNav, which is behind many of the carrier GPS navigation tools and products. TeleNav now has to compete with formidable challenges from free navigation services offered by Google, Nokia and Mapquest.

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The Convergence of Local and Mobile Marketing

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