Distimo: Android Market Has Most Free Apps

The Convergence of Local and Mobile Marketing

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Webcast - Nov. 17, 2011 (1pm ET / 10am PT)

On-the-go consumers are the most valuable prospects available. But while local advertising on the PC has not been well understood by marketers, the importance of location-based content to smartphone users is all but self-evident. Recent behavioral data shows that 40% to 50% of mobile searches are local in nature, not including apps.

Join Opus Research’s Senior Analyst Greg Sterling and AT&T Interactive’s Executive Director of Product Management Matthew Goldman for a mix of data, discussion and perspective about location and mobility today. Goldman will also present what AT&T is seeing “from the field” in terms of SMB advertiser demand and mobile consumer behavior.

Register Now!

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For more information, please contact Pete Headrick (pheadrick@opusresearch.net or 1-415-904-7666)

Distimo: Android Market Has Most Free Apps

Thu, 07/01/2010 - 15:27 by Greg Sterling

Distimo put out its monthly survey of the various smartphone apps marketplaces. It contains data about application pricing and identifies the top apps on all the different smartphone platforms.

Interestingly, Android has the highest percentage of free to paid apps of the major platforms.

A couple of other things caught my eye in the report. First Yellowbook continues to have a top-performing app on Android. I was also struck by the mix of the iPad's top apps. They suggest that people don't think of it as a true mobile device, in the same way as their smartphones. The top free and paid apps, according to Distimo, suggest that it's being used in many ways like a PC and/or as personal entertainment device.